BELUGA x OOO is a journal dedicated to gathering the best the world has to offer on a variety of innovative and lifestyle topics. We also feature all the unnecessary things in the world that we just got to have.
This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value.